
OUR STORY
As parents of five young children, our first and foremostaim was to always put a smile on their faces, which is how we can up with theidea of opening the first Toyland shop in our home city of Jeddah, SaudiArabia.

We wanted to create a venue that would not only showcase the largest selection of toys in one store but would also serve as a fun and safe family outing. Little did we know that we were laying the foundations for what would later become the “Landmark of Fun” across the Kingdom of Saudi Arabia.

Unlike typical businesses, wedid not want to measure our success in sales or profitability, but rather incustomer loyalty and satisfaction. It is the same philosophy that allows ustoday to cater for the third and fourth generation of family shoppers whosegrandparents walked into our stores over 30 years ago.

As your CEO sums it “At Toyland, we notonly work diligently to provide our customers with the largest selection oftoys at the best prices, bringing joy to avariety of households, we also consistently strive to be innovative and passionately build and maintain loyaltywith our customers.”